St. Paul Reporter

Max Rymer, a commentator active on social media, recently posted a series of tweets addressing topics ranging from political processes within the Democratic Party to branding changes at Cracker Barrel. The tweets were published between August 22 and August 25, 2025.

On August 22, Rymer commented on the influence of political power brokers in candidate selection within the Democratic Party. He wrote: "It’s gotta be so awkward & patronizing to constantly have your candidates picked for you by political power brokers.

-Hillary Clinton super delegates

-Power consolidation to stop Bernie Sanders

-Biden being removed/Kamala anointed

-This whole situation

'Democracy' or something!" This tweet references historical moments such as the use of superdelegates during Hillary Clinton's campaign and efforts by party leadership to consolidate support against Bernie Sanders. These issues have been widely discussed in analyses of recent Democratic primaries, where concerns about transparency and grassroots input have often surfaced.

Later that day, Rymer turned his attention to corporate branding strategies. On August 22, he posted: "Don’t benignify your brand for the sake of 'changing in a modern market.'

A lot has been made of the Cracker Barrel rebrand: the flat logo, elimination of the character in it, and - after talking with a couple of employees at this one in Lakeville - it sounds like some changes". In this tweet, Rymer referenced feedback from Cracker Barrel employees regarding recent updates to the company's visual identity. The rebranding involved shifting to a simplified logo design and removing traditional elements associated with its previous image—changes that have sparked debate among customers and observers about maintaining brand heritage versus adapting for contemporary audiences.

On August 25, Rymer posted a brief reaction—""—without additional context.

Rymer's commentary touches on ongoing debates within both American politics and business branding. The role of party elites in primary elections has drawn scrutiny since at least the 2016 presidential cycle when questions arose about superdelegate influence and efforts by party leaders to steer outcomes. Similarly, major brands like Cracker Barrel face challenges balancing tradition with modernization as they seek to remain relevant in changing markets while responding to consumer expectations.